London-based artist, songwriter and producer Archie Awford crafts immersive, self-produced music from his bedroom studio, handling every stage of the creative process himself from writing and recording to producing and mixing. Influenced by the genre-defying sounds of Tame Impala, Nick Hakim, Radiohead and Big Thief, he combines alternative pop songwriting with the warmth and experimentation of 70s psychedelia. Layered with intricate production, dreamlike textures and memorable hooks, his music balances introspection with expansiveness. Recent singles Charm and Elude introduce a distinctive artistic voice and offer a fresh take on modern alt pop. With further releases planned throughout the year, Archie Awford has carved out a sound that feels both familiar and entirely his own.

9PM / PAY WHAT YOU FEEL